The core of our business is the relationships we have with our brand owners and the work we do to ensure their brands perform in our markets, so we will be periodically releasing some details of our successes in this new Showcase section.

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When setting up a relationship with a brand owner we will often take a sample of all of their different products and test them in market to see what demand we can create, or which established brands we can compete with. Sometimes a product will not work in our markets for a variety of reasons, but learning why, and if this perception can be changed is all part of our marketing development process. We believe sharing our findings with brand owners is important as simple changes can often boost sales and allow a product to take off, such as; introducing Non-Refillable-Fitments(NRF) to increase consumer confidence in all-inclusive resorts, changing bottles from plastic to glass for easier local recycling, or decorating a jar of coffee to appeal to the culture of reuse.

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Finally, with new brands being created, sold and acquired every year it can be difficult to keep track of which brand owner is responsible for which brand. Sometimes brands are created under licence by someone other than the brand owner in different markets, so here we delve into which brands we receive from which owner.